editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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TMZ has more to offer… No, really

February 9th, 2008 · No Comments

So evidently someone was thinking that there’s more that TMZ could teach newspapers then just how to run a story meeting. On Friday, TMZ Founder Harvey Levin spoke to journalism students at NYU. You can find coverage here and here. If you were in attendance, feel free to add your own take on his appearance.

→ No CommentsTags: Education · Industry · Leadership

Pardon the interruption

February 9th, 2008 · No Comments

My apologies if you have tried to visit my site in the past 16 hours. My hosting company, DreamHost, turned an 8 hour server relocation project into a 16-hour nightmare. And then to add to the situation, my site and connected services didn’t just “come back up” once they were done.

In any case, the site is now back up and everything should be working. In the future, I’ll try to better communicate when these events might be occurring. Thanks for your patience and continued support.

→ No CommentsTags: Editor on the verge · Mission

Remember it’s not over until November 3

February 8th, 2008 · 1 Comment

If you think that surviving your state’s primary or caucus now means you can chill, I would urge you to think again. While covering the political machinations leading up to the party conventions or Nov. 3 might not be glamorous or exciting, to your readers it’s just as important.

For many newspapers, covering the caucus or primary meant the creation of landing pages or a micro-site, blog(s) and possibly experimenting with sites/services such as Twitter or Facebook. Days of planning, reporting and writing went into your coverage, not to mention the involvement of staff from probably throughout your organization. So why let all that work go stale with only the occasional local or AP story to perk it up? And why allow all that new traffic that you garnered to just wander away?

Here are some ideas to keep your political engine chugging and your readers coming back for more:

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→ 1 CommentTags: Annual Events · Audience Development · Best Practices · Elections · Innovation · Online · Reporting · Tools · Twitter

Magazines: My dirty little secret

February 7th, 2008 · 9 Comments

It struck me while I was cleaning my apartment recently that, for someone who works in the newspaper industry, I subscribe to a lot of magazines. Not only do I get them in the mail, but I actually read them. And I don’t just glance through them, I read them cover to cover. As I remarked to a colleague, I have a hard time refusing a good deal on a magazine subscription.

I receive:

AJL, Bookmarks, Everyday with Rachel Ray, Fast Company, Fortune, Gourmet, Inc., Portfolio, Time, The Week, The Wilson Quarterly, Vanity Fair, Wired

While I think there is a separate post that I can write about why I read magazines, what I get from them and the lessons my experience holds for newsrooms, that’s not my present intention.

Today, I just have a question for you, I want to know what (if any) magazines do you read and why? I’ve shared my list, now it’s time to share yours.

→ 9 CommentsTags: Innovation · Magazines