editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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How to cover breaking news online

November 10th, 2007 · No Comments

My intention with this blog is not to primarily use it as a venue to promote work done by my own company. However, I believe I need to make an exception when one of my newspapers does something that can be a lesson to the broader industry. Such a moment has occurred.

Pocono Record Online MastheadAllow me to introduce you to the Pocono Record a 35-person newsroom in Stroudsburg, Pa., (if you can find the Delaware Water Gap, you can locate the Record). This is a newsroom that breaks many of the traditional media gathering rules. They’ve embraced the web and technology (use blogs, forums, videos, text alerts, twitter, rss and email newsletters and alerts) and have empowered everyone from the executive editor down to the paper’s receptionist to participate.

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→ No CommentsTags: Best Practices · Breaking News · Ottaway

On the verge of what?

November 6th, 2007 · No Comments

A note on the title of this blog “editor on the verge.” I chose it because I believe that journalism is constantly on the verge . . . of something. Whether that is genius or insanity, success or failure, chaos or order depends frankly on where you sit.

Like my industry, I often feel like I am on the verge . . . of something. Whether that is success or failure, employment or unemployment or something else is increasingly up to forces that are beyond my control.

→ No CommentsTags: Mission

Brand that YouTube page

November 6th, 2007 · 3 Comments

YouTube LogoFor some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers.

Creating an account is free and easy, but don’t stop there. Before you start uploading videos take some time to brand your profile page. One word of caution, focusing too much attention on the question of quality can waste more time then it’s ultimately worth. For more on video quality, I’d recommend you check out this post from CrunchGear.com.

Ok, so what can you do with your profile page?

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→ 3 CommentsTags: Audience Development · Branding · YouTube

What’s going on here???

November 4th, 2007 · No Comments

I know, you’re thinking “Not another blog from yet another journalist who thinks he has all the answers or, even worse think he can see all the problems”. And you’re wondering what will make this blog different, and even more importantly, worth your already limited time.

Off the bat let me tell you that I’m not one for pointing out a problem unless I think I can offer a solution. I’m not here to try and save print journalism, cure the ills of online journalism or chart a brave new online world for the news industry. I don’t think any of these lofty goals can be accomplished by one person acting alone.

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→ No CommentsTags: Mission