editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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How Andy Rooney entertains himself

November 13th, 2007 · No Comments

Andy Rooney/CBSOk, so for those of your who missed Andy Rooney’s segment on 60 Minutes, the resident curmudgeon turned his “sharp” wit to newspapers, of all things.

As you can see from this clip (sorry, CBS won’t let me embed their videos) Rooney complains about “vague” headlines, “cluttered” ads and reporters covering stories they really don’t know anything about — in this case, Pakistan.

Now, if you were to do something that Rooney seemingly can’t do — focus — you would realize that his attacks are not aimed at newspapers in general, not the New York Times or Wall Street Journal, but at the local newspaper. The headlines he doesn’t like, the ad layout and funny pages are all elements of the local newspaper.

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→ No CommentsTags: Industry · Local Newspapers

Top 25 Newspapers With a Presence on YouTube

November 12th, 2007 · No Comments

The following are the YouTube profiles for the top 25 newspapers that are on the site. The rankings are based data compiled by Nielsen Online and reported in Editor and Publisher:

NYTimes.com — http://youtube.com/thenewyorktimes
washingtonpost.com — http://youtube.com/washingtonpost
LA Times — http://youtube.com/losangelestimes
SFGate.com/San Francisco Chronicle — http://youtube.com/user/SFChronicle
Chicago Tribune — http://youtube.com/chicagotribune
The Houston Chronicle — http://youtube.com/houstonchronicle
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→ No CommentsTags: Video · YouTube

Editors: Let your video go

November 12th, 2007 · 2 Comments

I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a bygone era.

Let’s just look at YouTube, the popular video-sharing network. While news organizations including The Washington Post, the New York Times and the Chicago Tribune all have a presence on the site, of the 16 daily newspapers in New Jersey, I could only find two (2) that have profiles on the site.

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→ 2 CommentsTags: Audience Development · Branding · Video

Building a better annual package

November 11th, 2007 · No Comments

veterans day - Killrbeez/flickr.com

Veterans Day is an annual event, which means that in newsrooms throughout the country, editors planned (hopefully well in advance) their coverage for today and for Monday. Meetings were held with editors, reporters, designers and photographers to discuss what could be done for this year that differs from previous years.

As you’ll see from just looking at the newspapers in your own area, some of them are presenting Veterans Day stories on their front pages, playing it as the centerpiece while others are offering smaller stories at the bottom of their front page or somewhere else inside the newspaper altogether.

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→ No CommentsTags: Annual Events · Best Practices