editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Do you Digg it?

November 28th, 2007 · No Comments

Those who know me, know that I’m a fan of Digg. While my active participation on this “community-based popularity website” varies from week to week, I nevertheless encourage those I know to use it.

For me, Digg is a quick-reference search engine. It is the place I turn when I want to see if, say tinyurl is really down and why or what was the name of that website that tells you what software a site was built with. Digg is also a place to see what my friends and some family members are reading or at least perusing. It serves as a quick sort through the online information morass. Not the final word, but a quick stop.

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→ No CommentsTags: Audience Development · Branding · Innovation · Online

Staying focused matters most

November 27th, 2007 · No Comments

As many of you might have read today, the company I work for, Ottaway, is “in play”. What that means for myself or the rest of the employees I don’t think anyone knows for sure. So, sorry if I can’t offer any insight or guidance.

What I can tell you is that this is a fast-changing industry. Newspapers need to continuously keep an eye to the future and focusing too much on the present; in this case, what will happen to the company is a dangerous thing. It doesn’t take long for market-share to be lost to the next great idea or for your competition to suddenly get their act together and lap you online.

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→ No CommentsTags: Industry · Mission

Help Wanted: Totally out of touch reporter

November 27th, 2007 · 5 Comments

Help WantedI’ve been thinking recently about the skills we expect from new reporters.

If you peruse help-wanted ads for newspaper reporters on JournalismJobs.com, you find description of required skills such as:

“The ability to write fast, in a concise, effective manner, is another key qualification for this position.”

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→ 5 CommentsTags: Industry · Local Newspapers

Don’t fear the Internet

November 26th, 2007 · No Comments

Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online.

I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on and on. When I’ve suggested some of these sites, I’ve had reporters and editors say to me that they don’t have the time to “spend it online.”

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→ No CommentsTags: Best Practices · Branding · Innovation · Online