editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Why Meta Tags are important – even for you

December 3rd, 2007 · 1 Comment

Lately at Ottaway, we’ve been encouraging the online staff at our newspapers to complete the meta tags for the pages on their sites — specifically keywords and descriptions. Not generic keywords or descriptions mind you, but relevant and researched data. Simply put, we see incomplete tags as missed opportunities.

But as I spoke with friends at other newspapers around the country, I realized that this issue was not unique to our shop. So this past weekend, I decided to look at some of the area newspapers I read online to see if they have completed tags on their pages and here’s what I found:
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→ 1 CommentTags: Best Practices · Meta Tags · Ottaway

AIDS coverage takes a step backwards

December 1st, 2007 · No Comments

On the same day that it was reported that “government’s estimate of annual new HIV infections is likely to rise as much as 50 percent,” news that coincided with the world-wide observance of World AIDS Day, I was shocked to see that only two of the more then two dozen daily newspapers in New York and New Jersey, recognized World AIDS Day on their front pages.

This treatment by media organizations, at least in my area, seems to signal a complacency with AIDS that is dangerous because of the message that action can send. I can recall a time, not that long ago, when World AIDS Day was treated less like a live event (with coverage relegated to the day after) and more as an urgent, almost dire, opportunity. Newspapers used their position in the community to write about the risks of HIV/AIDS, current research and the need for funding to cover drug costs and/or research. Editorial page writers authored moving and passionate pieces about need for action and support.

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→ No CommentsTags: Annual Events · Local Newspapers

Newsrooms should choose a path

November 30th, 2007 · No Comments

Does your newsroom lead or follow?

Some newsrooms are comfortable sticking with what they have been doing or following the models set forth by their corporate offices. Other newsrooms experiment and innovate. These newsrooms look for new way to communicate with their readers and to build audience.

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→ No CommentsTags: Best Practices · Industry

New York Times, you disappoint me

November 29th, 2007 · No Comments

I am disappointed so far with the “Talk to the newsroom” feature with Fiona Spruill, Editor of the Web Newsroom, that is currently happening at nytimes.com.

In this reoccurring Q&A (previous columns have featured Executive Editor Bill Keller, Obituaries Editor Bill McDonald and Assistant Managing Editor Glenn Kramon) readers e-mail in questions (what, no online posting?) and the subjects craft their answers and the two are posted to the website.

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→ No CommentsTags: Industry · Innovation