editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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An issue worth correcting, newspapers and errors

December 6th, 2007 · 2 Comments

At times, I read through more printed newspapers in the span of a week than my cohorts typically do in a month or even a year. While there are many consistencies, one that stands out is how newspapers handle corrections.

From the New York Times to Pocono Record, you can typically scan the bottom of the first three pages and find a column headlined “corrections” and a list of corrections will follow. For some newspapers, there can be a few a week and for others, there can be a half-dozen a day – draw your own conclusions. But they are there.

What is consistent in print is inconsistent online.

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→ 2 CommentsTags: Best Practices · Industry · Online

Technical problems

December 6th, 2007 · No Comments

We seem to be having a problem with my previous post. I hope to have it working again soon. Thanks for your patience. UPDATE: Seems that reposting it helped.

→ No CommentsTags: Mission

Your identity and your videos

December 5th, 2007 · No Comments

You’ll have to forgive me if today’s post is a bit on the short side. We’ve got our Online Directors in for a conference this week and I’ve been focusing on analyzing the impact of social network content distribution and developing content plans for some other products. But with the time I have, I thought I would continue the focus on video content.

Previously, I’ve written about using YouTube and the site Hey!Spread to further the reach of your video content and grow your online audience. I think a video distribution plan needs to be a key part of any audience development plan. It is important to keep in mind that as your video reaches more video-sharing sites, it has a greater chance to lose the identification that comes from being associated with your site specific profile. What I mean, is that a video on YouTube appears on your profile page, along with your newspaper.com address and other information about your site. But when it appears in a widget or gets pulled onto another page, it no longer has that visible association with your profile.

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→ No CommentsTags: Audience Development · Best Practices · Video · YouTube

Get free help with video distribution

December 4th, 2007 · No Comments

Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses.

As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the most viewers and to grow your online brand, it is now important to get your video onto as many sites as possible. The shear growth of video sharing sites, beyond YouTube, makes that endeavor seem insurmountable.

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→ No CommentsTags: Audience Development · Branding · Traffic · Video · YouTube