editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Do you know where your newspaper is online? – UPDATED

December 12th, 2007 · 2 Comments

Field of Dreams DVD coverIf you build it, they will come,” goes the line from the popular Kevin Costner film “Field of Dreams.” Too often though, when it comes to online news operations, that line should read “if you don’t tell anyone you built it, will they still come?

Increasingly newspaper websites are embracing social news/networking sites. You see the New York Times on YouTube, the Minneapolis Star Tribune on Twitter and the Mercury News on Facebook, just to name a few combinations. Some newsrooms would likely call these endeavors “experiments,” while others would say that they’re real “initiatives.”

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→ 2 CommentsTags: Best Practices · Industry · Innovation · Online · YouTube

How well do you know your readers?

December 11th, 2007 · 1 Comment

Am I really a hypocrite?

A colleague recently asked me why I schedule my blog post to be published at 6 a.m. He pointed out that it was decidedly old-school to write something and then let it sit around. Didn’t I see a problem in giving lectures to online editors about the immediacy of the web and the need to publish as soon as possible and then holding my own blog for 12 or more hours? His passioned inquires got me wondering, was I really two-faced?

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→ 1 CommentTags: Audience Development · Best Practices · Online

Oprah endorses Obama, my vote’s for Twitter

December 10th, 2007 · 2 Comments

Recently there have been about a half dozen blog posts about Twitter as a potential tool for newsrooms. Most recently, Steve Outing wrote about the idea of City Desk editors using Twitter to cover breaking news. Other pieces cover a variety of related ideas and are listed below, in case you haven’t read them yet.

While I’m not necessarily saying that you have to read any or all of these pieces, I do want to say something about Twitter:

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→ 2 CommentsTags: Best Practices · Industry · Innovation · Online

A hire every newspaper should make

December 8th, 2007 · 1 Comment

I think it is great that the Knight Foundation has decided to create a position for an “Online Community Manager.” On both their website and via a YouTube video, they sum the position up as:

“Do you live and breathe the blogosphere and practically live on the Net? Do you have a track record of creating and growing online communities? Do you have a talent for engaging and retaining readers online? Do you excel in communications and technology?”

When I first read of the position, I thought to myself “wow that makes sense” and even “boy, that sounds like a great job.” It almost seemed like a no-brainer, a position that should have always existed. The more I read and thought about the position, the more I found myself thinking something else; that this is exactly the type of position that every newspaper needs.

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→ 1 CommentTags: Audience Development · Industry · Online