editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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News Worthy of Sharing Online

March 17th, 2010 · 1 Comment

Subject: Special Announcement on behalf of Ryan Davis…..

I am pleased to announce the promotion of Yoni Greenbaum to Vice President, Product Development.  This move is reflective of Philly.com’s commitment to build and maintain a strong and dynamic management team.

Yoni is an outstanding team member, totally dedicated to the growth and success of our company.  Since the inception of the product team last year, Yoni has demonstrated an ability to scan the outside market for ideas, bring new concepts to Philly.com and quickly implement change while building consensus.

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Wanted: Interns who won’t fetch coffee or open mail

February 21st, 2010 · No Comments

Philly.com Sports is looking for an intern to start immediately.

The candidate will be expected to work on production of the site, make important editorial decisions and contribute original content.

Previous experience in the field of sports journalism is strongly preferred.

Knowledge of Photoshop, Final Cut and/or an online content management system a plus.

The candidate will be expected to start immediately and stay on board through the summer.

Evening and weekend hours likely to be required.

Philly.com Sports, the home of the Inquirer and Daily News was recently named one of the top 10 newspaper Web sites by the APSE.

Current college students and recent graduates are encouraged to apply.

If interested, please send us your resume and cover letter.

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How Do You Make Money?

January 3rd, 2010 · No Comments

All too often when I ask a colleague at another media company what their monetization strategy is (in general or regarding a specific product) the response I’m given is akin to “that’s not my station.” To me, that answer epitomizes the problems we’re seeing at too many media companies – too many people passing the proverbial buck.

Now, for those of you who have previously read my blog, you know that I’m a proponent of transparency and when it comes to an issue like monetization, I think companies need to increase transparency to lessen the impact of employees who believe that making money isn’t their problem.

Years ago, I worked for a company that had a gainsharing program.  The idea was that when the company was successful and earned revenue above a certain target, the results were share with employees. When business didn’t go well, those results were also shared with employees who wound up referred to the program as “painsharing.” More then anything, the program made it clear to all employees that everything had a cost and that if there was an expense, there needed to be revenue.

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Awesome Philly Internship Opportunity!

September 9th, 2009 · No Comments

PAID and ACADEMIC sports  internships available for the fall at Philly.com. Whether your interested in writing, video production, web design, online marketing or mobile applications this is your opportunity to get top-quality experience working with the proven Philly.com Sports team. Our internships are not about opening mail, fetching coffee or answering phones. You’ll be in the driver’s seat right along side our full-time team developing a portfolio that will make your friends jealous and that you’ll be able to leverage for that full-time job. We’re flexible with scheduling — heck, we’re already working around the clock — and will make sure that you have the equipment you need to be successful; no circa 1985 computers. Our Center City, Philadelphia  office is easy to get to and great to work in. So if you’re a sports fan and interested in spending the fall semester having fun while earning money or school credit then send me your best pitch about why you’re right for our team.  Email me y greenbaum @ philly (dot) com. More general internship info can be found here.

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