editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'YouTube'

How the newspaper industry squandered the writer’s strike

February 11th, 2008 · 3 Comments

I wonder if, during the height of the writer’s strike, newspapers missed out on an opportunity to reintroduce their printed products and/or websites to readers looking for alternatives to reruns and Reality TV? It just seems to me that, as more people were turning to their computers and/or picking up books, newspapers could have used […]



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Tags: Audience Development · Industry · MySpace · Online · Traffic · Video · YouTube

Obama video offers valuable lesson

February 5th, 2008 · 1 Comment

I’ve noticed that quite a few media/journalism bloggers have written posts about the will.i.am/Jesse Dylan produced Barack Obama music video. Bloggers from Jeff Jarvis to J.D. Lasica and Wendy Withers have posted the video and many cases written about it, mostly focusing on its political implications. While the politics of the video struck me as […]



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Tags: Online · Reporting · technology · Video · YouTube

Do you know where your newspaper is online? – UPDATED

December 12th, 2007 · 2 Comments

“If you build it, they will come,” goes the line from the popular Kevin Costner film “Field of Dreams.” Too often though, when it comes to online news operations, that line should read “if you don’t tell anyone you built it, will they still come?” Increasingly newspaper websites are embracing social news/networking sites. You see […]



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Tags: Best Practices · Industry · Innovation · Online · YouTube

Your identity and your videos

December 5th, 2007 · No Comments

You’ll have to forgive me if today’s post is a bit on the short side. We’ve got our Online Directors in for a conference this week and I’ve been focusing on analyzing the impact of social network content distribution and developing content plans for some other products. But with the time I have, I thought […]



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Tags: Audience Development · Best Practices · Video · YouTube