editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Traffic'

Don’t just go for the data home run

January 31st, 2008 · No Comments

I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded [...]

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Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. [...]

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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic

Experimentation is the path to online success

January 27th, 2008 · 11 Comments

One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep [...]

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Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic

Postmortems can improve newspapers

January 22nd, 2008 · No Comments

Part of the motivation behind my previous post was that I find, in many newsrooms, training has taken a real hit in recent years and when money is made available, more often then not, it’s used on the reporting, photo or design staffs. Assistant editors, all too often, are expected to just get it and/or [...]

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Tags: Beat Development · Best Practices · Editors · Leadership · Reporting · Traffic · Training

A different way of approaching meeting coverage – UPDATED

January 20th, 2008 · 4 Comments

Are there any newspaper reporters using Twitter to cover council meetings? I know that we’ve seen examples of sporting events being covered via Twitter, but I don’t recall anyone saying that they are using it to report on municipal types of events.
I’m sure there are those of you who are already shaking your heads and [...]

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Tags: Audience Development · Beat Development · Blogging · Innovation · Mobile · Online · Reporting · Traffic · Twitter