editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Traffic'

Same old content doesn’t cut it for online readers

March 3rd, 2008 · 6 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]



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Tags: Audience Development · Best Practices · Design · Editor on the verge · Editor on the Verge · Industry · Online · Tools · Traffic

Does your newspaper hide from its readers?

February 16th, 2008 · 3 Comments

I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with […]



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Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic

Don’t let bad content decisions take the wind out of your sails

February 15th, 2008 · No Comments

How fast can you turn your ship? When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long. I recognize that every market has it’s own issues and what is a popular story […]



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Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic

Online story presentation: Give me a break

February 12th, 2008 · 4 Comments

Too many newspaper websites are simply online recreations of their printed products. These sites do little to take advantage of the opportunities being online provide. And worse, what bad habits they have in print, they replicate online. Case in point — long stories. It is well known that “lack of time” is one of the […]



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Tags: Audience Development · Best Practices · Industry · Innovation · Online · Reporting · Traffic