I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with [...]
Entries Tagged as 'Traffic'
Does your newspaper hide from its readers?
February 16th, 2008 · 3 Comments
Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic
Don’t let bad content decisions take the wind out of your sails
February 15th, 2008 · No Comments
How fast can you turn your ship?
When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long.
I recognize that every market has it’s own issues and what is a popular story in say [...]
Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic
Online story presentation: Give me a break
February 12th, 2008 · 4 Comments
Too many newspaper websites are simply online recreations of their printed products. These sites do little to take advantage of the opportunities being online provide. And worse, what bad habits they have in print, they replicate online.
Case in point — long stories.
It is well known that “lack of time” is one of the main, if [...]
Tags: Audience Development · Best Practices · Industry · Innovation · Online · Reporting · Traffic
How the newspaper industry squandered the writer’s strike
February 11th, 2008 · 3 Comments
I wonder if, during the height of the writer’s strike, newspapers missed out on an opportunity to reintroduce their printed products and/or websites to readers looking for alternatives to reruns and Reality TV? It just seems to me that, as more people were turning to their computers and/or picking up books, newspapers could have used [...]
Tags: Audience Development · Industry · MySpace · Online · Traffic · Video · YouTube
What does “Most Popular” mean on your site?
February 4th, 2008 · 2 Comments
Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site.
But as a visitor to these sites, the lists [...]
Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic




