editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries Tagged as 'Tools'

Go viral next time you’re doing a rollout

February 1st, 2008 · No Comments

Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]



[Read more →]

Tags: Best Practices · Innovation · Organization · technology · Tools

Don’t just go for the data home run

January 31st, 2008 · No Comments

I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded […]



[Read more →]

Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic

Strengthen the blogging community in your area

January 29th, 2008 · 2 Comments

In his blog The Exploding Newsroom, John Hassell poses the fascinating question — just how do newspapers build relationships with local bloggers? I’ll admit that I started thinking about writing this piece after just reading the beginning of his post. While he offers “one simple way to start: Make the local blogosphere a beat,” I […]



[Read more →]

Tags: Audience Development · Blogging · Innovation · Online · Tools · Training

Experimentation is the path to online success

January 27th, 2008 · 11 Comments

One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep […]



[Read more →]

Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic