editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Tools'

Don’t let your lack of time hurt your readers

March 4th, 2008 · 4 Comments

A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management […]



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Tags: Audience Development · Design · Editor on the verge · Editor on the Verge · Innovation · Metrics · Online · technology · Tools · Traffic

Same old content doesn’t cut it for online readers

March 3rd, 2008 · 6 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]



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Tags: Audience Development · Best Practices · Design · Editor on the verge · Editor on the Verge · Industry · Online · Tools · Traffic

Remember it’s not over until November 3

February 8th, 2008 · 1 Comment

If you think that surviving your state’s primary or caucus now means you can chill, I would urge you to think again. While covering the political machinations leading up to the party conventions or Nov. 3 might not be glamorous or exciting, to your readers it’s just as important. For many newspapers, covering the caucus […]



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Tags: Annual Events · Audience Development · Best Practices · Elections · Innovation · Online · Reporting · Tools · Twitter

What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic