OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me).
On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of the […]
Entries Tagged as 'Tools'
Bad online practices from the New York Times
March 11th, 2008 · 5 Comments
Tags: Audience Development · Best Practices · Metrics · Tools · Traffic · technology
In the name of efficiency, think first
March 5th, 2008 · 1 Comment
I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation.
As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what seems […]
Tags: Best Practices · Editors · Industry · Innovation · Organization · Tools · technology
Don’t let your lack of time hurt your readers
March 4th, 2008 · 3 Comments
A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management […]
Tags: Audience Development · Design · Innovation · Metrics · Online · Tools · Traffic · technology
Same old content doesn’t cut it for online readers
March 3rd, 2008 · 5 Comments
Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]
Tags: Audience Development · Best Practices · Design · Industry · Online · Tools · Traffic
Remember it’s not over until November 3
February 8th, 2008 · 1 Comment
If you think that surviving your state’s primary or caucus now means you can chill, I would urge you to think again. While covering the political machinations leading up to the party conventions or Nov. 3 might not be glamorous or exciting, to your readers it’s just as important.
For many newspapers, covering the caucus or […]
Tags: Annual Events · Audience Development · Best Practices · Elections · Innovation · Online · Reporting · Tools · Twitter




