editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries Tagged as 'technology'

Don’t let your lack of time hurt your readers

March 4th, 2008 · 4 Comments

A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management […]



[Read more →]

Tags: Audience Development · Design · Editor on the verge · Editor on the Verge · Innovation · Metrics · Online · technology · Tools · Traffic

Obama video offers valuable lesson

February 5th, 2008 · 1 Comment

I’ve noticed that quite a few media/journalism bloggers have written posts about the will.i.am/Jesse Dylan produced Barack Obama music video. Bloggers from Jeff Jarvis to J.D. Lasica and Wendy Withers have posted the video and many cases written about it, mostly focusing on its political implications. While the politics of the video struck me as […]



[Read more →]

Tags: Online · Reporting · technology · Video · YouTube

Go viral next time you’re doing a rollout

February 1st, 2008 · No Comments

Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]



[Read more →]

Tags: Best Practices · Innovation · Organization · technology · Tools