editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'technology'

My Interview at Digiday DPAC

July 24th, 2011 · No Comments

After speaking on the “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?“  panel at the Digital Publishing and Advertising Conference in New York City, I was interviewed by the folks from Scribemedia.org and no, my use of “monetization” is not intended for a drinking game…

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Tags: Advertising · Editor on the verge · Editor on the Verge · Local Newspapers · Online · Philly.com · revenue · technology

Is it too late for an intervention?

November 23rd, 2008 · 7 Comments

I spent part of my Sunday morning visiting dozens of newspaper websites and by the time I was done I found myself wanting to scream. WAKE UP! LOOK AT WHAT YOU ARE DOING! Too many of the sites I visited looked as if they’re frozen in time or, at the very least, not working with [...]

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Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Industry · Innovation · Metrics · Online · Organization · technology · Tools · Traffic

Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of [...]

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Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Metrics · technology · Tools · Traffic

In the name of efficiency, think first

March 5th, 2008 · 1 Comment

I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation. As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what [...]

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Tags: Best Practices · Editor on the verge · Editor on the Verge · Editors · Industry · Innovation · Organization · technology · Tools