All too often when I ask a colleague at another media company what their monetization strategy is (in general or regarding a specific product) the response I’m given is akin to “that’s not my station.” To me, that answer epitomizes the problems we’re seeing at too many media companies – too many people passing the [...]
Entries Tagged as 'revenue'
How Do You Make Money?
January 3rd, 2010 · No Comments
Tags: Advertising · Content · Organization · revenue
When the walls start crumbling it’s time to act
February 6th, 2008 · 9 Comments
At too many newspapers reporters have been given smart phones to use when they’re out in their beats only to return to the office and work on circa-1980s desktop computers. They sit on chairs that are held together by bubblegum and Scotch tape and talk on phones that are a mix of handsets, cords and [...]
Tags: Compensation · Industry · Leadership · Online · revenue




