editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Online'

Walk your beat online

January 15th, 2008 · 3 Comments

So now that you’re publishing a weekly newsletter highlighting your work AND interacting with readers and potential readers AND you now have a double-sided business card that displays all the great ways people can interact with you AND you’ve become the envy of your colleagues and the pride of your editors, what’s left to do? […]



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Tags: Beat Development · Best Practices · Innovation · Online

Keep them coming back for more – UPDATED

January 11th, 2008 · 5 Comments

Primaries and caucuses can be a traffic boon for newspaper websites. The days leading up to Election Day, the day of and even the days immediately thereafter can bring thousands and thousands of new unique visitors and possibly tens of thousands additional page views (and many, many, many more for larger papers). While most newsrooms […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Industry · Innovation · Online

Dreaming of a pay day

January 10th, 2008 · 3 Comments

I have to say that I’m surprised that there are still news organizations even contemplating a pay model. While reading the Terms of Service (I know, I know, hold the lectures about the geekiness of reading TOS) for one of my local newspapers, I came across this gem: “Currently, service is free to all users […]



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Tags: Best Practices · Industry · Local Newspapers · Online

A second life for online content

January 10th, 2008 · 2 Comments

Is it a bad thing if the New York Times is repurposing blog content for print? On Wednesday, New York Observer Leon Neyfakh, reported in his “Off the Record” column that the Times was planning on printing portions of the “City Room” blog in the daily newspaper. “While items from City Room are regularly repackaged […]



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Tags: Audience Development · Blogging · Branding · Industry · Innovation · Online