editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries Tagged as 'Online'

Strengthen the blogging community in your area

January 29th, 2008 · 2 Comments

In his blog The Exploding Newsroom, John Hassell poses the fascinating question — just how do newspapers build relationships with local bloggers? I’ll admit that I started thinking about writing this piece after just reading the beginning of his post. While he offers “one simple way to start: Make the local blogosphere a beat,” I […]



[Read more →]

Tags: Audience Development · Blogging · Innovation · Online · Tools · Training

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]



[Read more →]

Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic

Experimentation is the path to online success

January 27th, 2008 · 11 Comments

One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep […]



[Read more →]

Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic

What did you get out of the last site you visited?

January 24th, 2008 · 2 Comments

I know that many people believe that a website is only worth what you get out of it. Well today, many of you received a personal email from me encouraging you to join Wired Journalists, a new online community. To give you a sense of how valuable I think it is, here’s what I got […]



[Read more →]

Tags: Beat Development · Best Practices · Innovation · Online · Tools · Wired Journalists