editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Online'

When the walls start crumbling it’s time to act

February 6th, 2008 · 9 Comments

At too many newspapers reporters have been given smart phones to use when they’re out in their beats only to return to the office and work on circa-1980s desktop computers. They sit on chairs that are held together by bubblegum and Scotch tape and talk on phones that are a mix of handsets, cords and […]



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Tags: Compensation · Industry · Leadership · Online · revenue

Obama video offers valuable lesson

February 5th, 2008 · 1 Comment

I’ve noticed that quite a few media/journalism bloggers have written posts about the will.i.am/Jesse Dylan produced Barack Obama music video. Bloggers from Jeff Jarvis to J.D. Lasica and Wendy Withers have posted the video and many cases written about it, mostly focusing on its political implications. While the politics of the video struck me as […]



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Tags: Online · Reporting · technology · Video · YouTube

What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic

Don’t just go for the data home run

January 31st, 2008 · No Comments

I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded […]



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Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic