editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Online'

Don’t let your lack of time hurt your readers

March 4th, 2008 · 3 Comments

A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management […]

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Tags: Audience Development · Design · Innovation · Metrics · Online · Tools · Traffic · technology

Same old content doesn’t cut it for online readers

March 3rd, 2008 · 5 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]

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Tags: Audience Development · Best Practices · Design · Industry · Online · Tools · Traffic

Too much clutter can ruin your site

February 22nd, 2008 · 3 Comments

When was the last time that you went through your closet? Is there a chance you still have a Members Only jacket or a pair of parachute pants? Over the years have you added new pieces to your wardrobe without getting rid of the old? Are you at a point where you just don’t know […]

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Tags: Audience Development · Best Practices · Content · Design · Industry · Online

Reporters should pay attention to their online reputation

February 19th, 2008 · 2 Comments

Do you know who is talking about you?
Newspaper reporters are used to readers writing letters to the editor complaining about or complementing their work. They know that their names can be raised at governmental meetings and even in other publications. But are they equally aware that their names may appear in online forums, chat rooms […]

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Tags: Audience Development · Beat Development · Online · Reporting

Redesign faux pas can turn off readers

February 18th, 2008 · 1 Comment

One of my former newspapers, a Gannett owned publication in Cherry Hill, NJ, recently unveiled it’s redesign. While it appears very similar to the Pluck-based redesigns released by other Gannett newspapers, I’m finding something a bit distracting.
Maybe it’s me, what I can’t get past is all the “Summary text. Summary text. Summary text” and “This […]

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Tags: Audience Development · Best Practices · Design · Online