editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Metrics'

What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site.
But as a visitor to these sites, the lists [...]

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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic

Get the most from your online data

December 31st, 2007 · 6 Comments

Recent posts by Jack Lail and Patrick Beeson got me wondering about how newspapers use the online data they collect.
On Sunday, Jack wrote a post about the firing of career columnist Penelope Trunk allegedly because “her columns commanded low advertising rates.” He explained that:
“Print media writers look askance at how ratings affect TV news, but [...]

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Tags: Analytics · Best Practices · Industry · Innovation · Metrics · Online