editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Local Newspapers'

Are your newspaper racks working for or against you?

December 22nd, 2007 · 7 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]



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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers

Dear Santa, from your favorite newsroom

December 21st, 2007 · No Comments

Dear Santa – As folks whose lives are shaped by deadlines, we are sorry we are writing to you so close to yours. We know that, by now, you have received most of your requests, but Santa our newsroom has been really, really busy — producing evergreen copy and the pages that will fill our […]



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Tags: Advertising · Industry · Local Newspapers

Office Hours — Your local reporter is in

December 19th, 2007 · 5 Comments

Reporters who are interested in spending time out of their newsrooms while still pleasing their editors and maintaining productivity might consider adopting a simple practice — holding office hours. In many cases, just the phrase “office hours” evokes thoughts of college or grad school, of meetings with professors and teaching assistants in musty, windowless offices. […]



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Tags: Beat Development · Best Practices · Innovation · Local Newspapers · Reporting

Why the “A” section leaves me feeling empty

December 17th, 2007 · 4 Comments

Like many people, I read my local newspapers for the local news. Between the Internet and the 24-hour news networks, I think many of us like to give the limited amount of time that we have to read the newspaper to local stories. Now if you’re a newspaper editor or publisher, none of that is […]



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Tags: Advertising · Best Practices · Industry · Local Newspapers · Online