editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Innovation'

Data done wrong

January 3rd, 2008 · No Comments

Data is all the rage nowadays. From Gannett’s Asbury Park Press’s DataUniverse to Roanoke’s DataSphere it seems as if every newspaper wants to have an online portion of their website devoted to showing off their data prowess. But there is a problem with many of these sites. In addition to being what Matt Waite so […]



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Tags: Analytics · Best Practices · Data · Industry · Innovation · Online · Traffic

Get the most from your online data

December 31st, 2007 · 6 Comments

Recent posts by Jack Lail and Patrick Beeson got me wondering about how newspapers use the online data they collect. On Sunday, Jack wrote a post about the firing of career columnist Penelope Trunk allegedly because “her columns commanded low advertising rates.” He explained that: “Print media writers look askance at how ratings affect TV […]



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Tags: Analytics · Best Practices · Industry · Innovation · Metrics · Online

Website changes + no notice = frustrated readers

December 26th, 2007 · 6 Comments

Everyone loves a surprise, right? When it comes to Hanukkah, Christmas for even birthday gifts, surprises are a big hit. But in terms of your website, surprises don’t really work. Having been part of a number of redesigns, I can tell you that out of all the complaints that will typically come in, number one […]



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Tags: Best Practices · Industry · Innovation · Online · Ottaway

When it comes to online staffing newspapers should play to win

December 24th, 2007 · 4 Comments

Although most newspaper companies appear set on a path that now includes significant emphasis on developing online products, just how they accomplish that varies from company to company. While some newspapers are seeking out partnerships, albeit even bad ones, others are going at it alone, building their staffs and charting their own courses. All these […]



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Tags: Advertising · Industry · Innovation · Online