editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Innovation'

Remember it’s not over until November 3

February 8th, 2008 · 1 Comment

If you think that surviving your state’s primary or caucus now means you can chill, I would urge you to think again. While covering the political machinations leading up to the party conventions or Nov. 3 might not be glamorous or exciting, to your readers it’s just as important. For many newspapers, covering the caucus […]



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Tags: Annual Events · Audience Development · Best Practices · Elections · Innovation · Online · Reporting · Tools · Twitter

Magazines: My dirty little secret

February 7th, 2008 · 9 Comments

It struck me while I was cleaning my apartment recently that, for someone who works in the newspaper industry, I subscribe to a lot of magazines. Not only do I get them in the mail, but I actually read them. And I don’t just glance through them, I read them cover to cover. As I […]



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Tags: Innovation · Magazines

Your newsroom could learn something from TMZ… No, really

February 2nd, 2008 · 5 Comments

Do your story meetings look like TMZ‘s? If not, maybe they should? In most newsrooms, story meetings are near clandestine events, with participants marching, piles of paper in hand, to a conference room (or office) only to emerge anywhere from 30 minutes to an hour and a half later looking haggard and, in some cases, […]



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Tags: Best Practices · Editors · Industry · Innovation · Meetings

Go viral next time you’re doing a rollout

February 1st, 2008 · No Comments

Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]



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Tags: Best Practices · Innovation · Organization · technology · Tools