editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Innovation'

Do you Digg it?

November 28th, 2007 · No Comments

Those who know me, know that I’m a fan of Digg. While my active participation on this “community-based popularity website” varies from week to week, I nevertheless encourage those I know to use it. For me, Digg is a quick-reference search engine. It is the place I turn when I want to see if, say […]



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Tags: Audience Development · Branding · Innovation · Online

Don’t fear the Internet

November 26th, 2007 · No Comments

Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online. I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on […]



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Tags: Best Practices · Branding · Innovation · Online

Black Friday opportunities

November 23rd, 2007 · No Comments

I had a reporter who, years ago, got in line at 4 a.m. on Black Friday to be able to tell our readers what it felt like to among the hundreds of shoppers who had lined up hours in advance of a store opening. While we lacked the video and audio tools available in most […]



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Tags: Annual Events · Innovation · Local Newspapers · Video

Is there good traffic reporting online?

November 22nd, 2007 · 1 Comment

Does online traffic reporting work for you? While broadcast cable news spent most of Wednesday talking covering the situation at local airports and, in the case if CNN, highlighting the road traffic data available either through Google Maps or traffic.com, it wasn’t typically until the early afternoon that newspapers got on the bandwagon. Most newspaper […]



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Tags: Industry · Innovation · Local Newspapers · Online · Traffic