editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Industry'

When it comes to online staffing newspapers should play to win

December 24th, 2007 · 4 Comments

Although most newspaper companies appear set on a path that now includes significant emphasis on developing online products, just how they accomplish that varies from company to company. While some newspapers are seeking out partnerships, albeit even bad ones, others are going at it alone, building their staffs and charting their own courses. All these […]



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Tags: Advertising · Industry · Innovation · Online

Are your newspaper racks working for or against you?

December 22nd, 2007 · 7 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]



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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers

Dear Santa, from your favorite newsroom

December 21st, 2007 · No Comments

Dear Santa – As folks whose lives are shaped by deadlines, we are sorry we are writing to you so close to yours. We know that, by now, you have received most of your requests, but Santa our newsroom has been really, really busy — producing evergreen copy and the pages that will fill our […]



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Tags: Advertising · Industry · Local Newspapers

Weird, but not bad company

December 20th, 2007 · No Comments

I never thought that I would see my name or this blog mentioned in a story along with David Byrne and Brian Eno, but thanks to the Post Standard (Syracuse, NY), I have. And you know, it looks pretty good.



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Tags: Blogging · Editor on the verge · Industry · Mission