editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Design'

Don’t let bad content decisions take the wind out of your sails

February 15th, 2008 · No Comments

How fast can you turn your ship? When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long. I recognize that every market has it’s own issues and what is a popular story […]



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Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]



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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic

This is not how to treat your readers

January 5th, 2008 · 2 Comments

Don’t do this to your readers. This is why you should test your site before you launch. Take that extra day or two or three and make sure everything, including your links, work and that you’ve remembered to remove dummy copy.



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Tags: Best Practices · Design · Industry · Online · Traffic