editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Branding'

Do you Digg it?

November 28th, 2007 · No Comments

Those who know me, know that I’m a fan of Digg. While my active participation on this “community-based popularity website” varies from week to week, I nevertheless encourage those I know to use it. For me, Digg is a quick-reference search engine. It is the place I turn when I want to see if, say […]



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Tags: Audience Development · Branding · Innovation · Online

Don’t fear the Internet

November 26th, 2007 · No Comments

Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online. I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on […]



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Tags: Best Practices · Branding · Innovation · Online

Editors: Let your video go

November 12th, 2007 · 2 Comments

I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a bygone era. […]



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Tags: Audience Development · Branding · Video

Brand that YouTube page

November 6th, 2007 · 3 Comments

For some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers. Creating an account is free and easy, but don’t stop there. Before you […]



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Tags: Audience Development · Branding · YouTube