editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Branding'

What type of RSS newsfeeds do you serve?

January 9th, 2008 · 10 Comments

Does your site offer complete meals or just a tasting menu? The debate over partial versus full RSS feeds is far from new, but is just as relevant today. And as more newspapers, thankfully, offer RSS feeds, the issue is worth reexamining. This is another topic where, I believe, the online practices of newspapers are […]



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Tags: Analytics · Best Practices · Blogging · Branding · Industry · RSS · Traffic

Are your newspaper racks working for or against you?

December 22nd, 2007 · 7 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]



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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers

Agoraphobics in your newsroom?

December 14th, 2007 · 2 Comments

I must say that I’m still surprised when I walk into a newsroom and see most of the reporters sitting at their desks, talking on phones and/or working on computers. As editors are fond of saying, the best stories are not found on the other end of a phone and, given the mobile technology that […]



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Tags: Best Practices · Branding · Breaking News · Innovation · Local Newspapers · Online

Get free help with video distribution

December 4th, 2007 · No Comments

Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses. As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the […]



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Tags: Audience Development · Branding · Traffic · Video · YouTube