I must say that I’m still surprised when I walk into a newsroom and see most of the reporters sitting at their desks, talking on phones and/or working on computers. As editors are fond of saying, the best stories are not found on the other end of a phone and, given the mobile technology that [...]
Entries Tagged as 'Branding'
Agoraphobics in your newsroom?
December 14th, 2007 · 1 Comment
Tags: Best Practices · Branding · Breaking News · Innovation · Local Newspapers · Online
Get free help with video distribution
December 4th, 2007 · No Comments
Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses.
As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the most [...]
Tags: Audience Development · Branding · Traffic · Video · YouTube
Do you Digg it?
November 28th, 2007 · No Comments
Those who know me, know that I’m a fan of Digg. While my active participation on this “community-based popularity website” varies from week to week, I nevertheless encourage those I know to use it.
For me, Digg is a quick-reference search engine. It is the place I turn when I want to see if, say tinyurl [...]
Tags: Audience Development · Branding · Innovation · Online
Don’t fear the Internet
November 26th, 2007 · No Comments
Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online.
I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on and [...]
Tags: Best Practices · Branding · Innovation · Online
Editors: Let your video go
November 12th, 2007 · 2 Comments
I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a [...]
Tags: Audience Development · Branding · Video




