editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Branding'

Newsletters – your secret to developing sources

January 13th, 2008 · 6 Comments

OK, so enough talking about ways to save the newspaper industry or the local newspaper. How about spending some time on something way more important, like how to save and advance your own reporting career? Well I’ve got an idea that will impress your editors, make your colleagues jealous and even make your job easier.
One [...]

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Tags: Audience Development · Beat Development · Best Practices · Branding · Innovation · Reporting

Keep them coming back for more – UPDATED

January 11th, 2008 · 5 Comments

Primaries and caucuses can be a traffic boon for newspaper websites. The days leading up to Election Day, the day of and even the days immediately thereafter can bring thousands and thousands of new unique visitors and possibly tens of thousands additional page views (and many, many, many more for larger papers).
While most newsrooms are [...]

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Tags: Analytics · Audience Development · Best Practices · Branding · Industry · Innovation · Online

A second life for online content

January 10th, 2008 · 2 Comments

Is it a bad thing if the New York Times is repurposing blog content for print?
On Wednesday, New York Observer Leon Neyfakh, reported in his “Off the Record” column that the Times was planning on printing portions of the “City Room” blog in the daily newspaper.

“While items from City Room are regularly repackaged as Metro [...]

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Tags: Audience Development · Blogging · Branding · Industry · Innovation · Online

What type of RSS newsfeeds do you serve?

January 9th, 2008 · 10 Comments

Does your site offer complete meals or just a tasting menu? The debate over partial versus full RSS feeds is far from new, but is just as relevant today. And as more newspapers, thankfully, offer RSS feeds, the issue is worth reexamining.
This is another topic where, I believe, the online practices of newspapers are in [...]

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Tags: Analytics · Best Practices · Blogging · Branding · Industry · RSS · Traffic

Are your newspaper racks working for or against you?

December 22nd, 2007 · 6 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out.
Yet everyday, [...]

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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers