editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Branding'

What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]



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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic

Consider forming your own reader feedback group

January 18th, 2008 · 1 Comment

How often do you bring your readers together? I know that probably sounds like a strange question and I can already imagine some of you sitting there shaking your heads as you read this, but seriously, how often do you get a group of readers (and even potential readers) together to talk? This isn’t such […]



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Tags: Beat Development · Branding · Innovation · Reporting · Research

Drive your own career via the Internet

January 16th, 2008 · 2 Comments

Who do you share your work with? I can recall working the city desk on the weekend and watching reporters sitting with a stack of newspapers cutting out their stories to send to sources, family and, of course, save for themselves. While I’m sure that this exercise still occurs at newspapers throughout the world, my […]



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Tags: Audience Development · Beat Development · Branding · Online · Reporting