editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries Tagged as 'Best Practices'

Newsletters – your secret to developing sources

January 13th, 2008 · 6 Comments

OK, so enough talking about ways to save the newspaper industry or the local newspaper. How about spending some time on something way more important, like how to save and advance your own reporting career? Well I’ve got an idea that will impress your editors, make your colleagues jealous and even make your job easier. […]



[Read more →]

Tags: Audience Development · Beat Development · Best Practices · Branding · Innovation · Reporting

Keep them coming back for more – UPDATED

January 11th, 2008 · 5 Comments

Primaries and caucuses can be a traffic boon for newspaper websites. The days leading up to Election Day, the day of and even the days immediately thereafter can bring thousands and thousands of new unique visitors and possibly tens of thousands additional page views (and many, many, many more for larger papers). While most newsrooms […]



[Read more →]

Tags: Analytics · Audience Development · Best Practices · Branding · Industry · Innovation · Online

Dreaming of a pay day

January 10th, 2008 · 3 Comments

I have to say that I’m surprised that there are still news organizations even contemplating a pay model. While reading the Terms of Service (I know, I know, hold the lectures about the geekiness of reading TOS) for one of my local newspapers, I came across this gem: “Currently, service is free to all users […]



[Read more →]

Tags: Best Practices · Industry · Local Newspapers · Online

What type of RSS newsfeeds do you serve?

January 9th, 2008 · 10 Comments

Does your site offer complete meals or just a tasting menu? The debate over partial versus full RSS feeds is far from new, but is just as relevant today. And as more newspapers, thankfully, offer RSS feeds, the issue is worth reexamining. This is another topic where, I believe, the online practices of newspapers are […]



[Read more →]

Tags: Analytics · Best Practices · Blogging · Branding · Industry · RSS · Traffic