editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Best Practices'

Go viral next time you’re doing a rollout

February 1st, 2008 · No Comments

Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]



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Tags: Best Practices · Innovation · Organization · technology · Tools

Don’t just go for the data home run

January 31st, 2008 · No Comments

I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded […]



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Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic

Because it bothers me . . .

January 30th, 2008 · 5 Comments

I find it interesting that we frequently talk about context. We bemoan the lack of it and plead for its inclusion. Yet at the same time many, many, many media and/or journalism bloggers choose to use as daily blog posts their del.icio.us or other social bookmarking feeds. And in most cases, they provide these lists […]



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Tags: Best Practices · Blogging · Industry · Leadership

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]



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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic