editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Best Practices'

Why Meta Tags are important – even for you

December 3rd, 2007 · 1 Comment

Lately at Ottaway, we’ve been encouraging the online staff at our newspapers to complete the meta tags for the pages on their sites — specifically keywords and descriptions. Not generic keywords or descriptions mind you, but relevant and researched data. Simply put, we see incomplete tags as missed opportunities. But as I spoke with friends […]



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Tags: Best Practices · Meta Tags · Ottaway

Newsrooms should choose a path

November 30th, 2007 · No Comments

Does your newsroom lead or follow? Some newsrooms are comfortable sticking with what they have been doing or following the models set forth by their corporate offices. Other newsrooms experiment and innovate. These newsrooms look for new way to communicate with their readers and to build audience.



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Tags: Best Practices · Industry

Don’t fear the Internet

November 26th, 2007 · No Comments

Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online. I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on […]



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Tags: Best Practices · Branding · Innovation · Online

Crime coverage worth your time

November 21st, 2007 · No Comments

Interested in how other newspapers are covering crime online? Well most of the online coverage has been about newspapers using mapping to enhance their coverage. Back in September, Danny Sanchez over at Journaslistopia compiled a list of nearly two dozen newspaper crime-mapping efforts. The Google Maps Mania blog keeps a running list of crime and […]



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Tags: Best Practices · Crime · Industry