editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Best Practices'

How well do you know your readers?

December 11th, 2007 · 1 Comment

Am I really a hypocrite? A colleague recently asked me why I schedule my blog post to be published at 6 a.m. He pointed out that it was decidedly old-school to write something and then let it sit around. Didn’t I see a problem in giving lectures to online editors about the immediacy of the […]



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Tags: Audience Development · Best Practices · Online

Oprah endorses Obama, my vote’s for Twitter

December 10th, 2007 · 2 Comments

Recently there have been about a half dozen blog posts about Twitter as a potential tool for newsrooms. Most recently, Steve Outing wrote about the idea of City Desk editors using Twitter to cover breaking news. Other pieces cover a variety of related ideas and are listed below, in case you haven’t read them yet. […]



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Tags: Best Practices · Industry · Innovation · Online

An issue worth correcting, newspapers and errors

December 6th, 2007 · 2 Comments

At times, I read through more printed newspapers in the span of a week than my cohorts typically do in a month or even a year. While there are many consistencies, one that stands out is how newspapers handle corrections. From the New York Times to Pocono Record, you can typically scan the bottom of […]



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Tags: Best Practices · Industry · Online

Your identity and your videos

December 5th, 2007 · No Comments

You’ll have to forgive me if today’s post is a bit on the short side. We’ve got our Online Directors in for a conference this week and I’ve been focusing on analyzing the impact of social network content distribution and developing content plans for some other products. But with the time I have, I thought […]



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Tags: Audience Development · Best Practices · Video · YouTube