editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Best Practices'

Survivalist News: How Far Will You Go for Readers?

August 15th, 2011 · No Comments

I need your help. No, I was not robbed while on vacation and am not trapped in some foreign city — I just need your vote. That’s right, your VOTE. Kevin Sablan of the Orange County Register and Bill Adee of the Chicago Tribune and myself (representing Philadelphia Media Network) are trying to get our panel […]



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Tags: Annual Events · Best Practices · Editor on the verge · Editor on the Verge · Industry · Innovation · revenue · Tools

Is it too late for an intervention?

November 23rd, 2008 · 6 Comments

I spent part of my Sunday morning visiting dozens of newspaper websites and by the time I was done I found myself wanting to scream. WAKE UP! LOOK AT WHAT YOU ARE DOING! Too many of the sites I visited looked as if they’re frozen in time or, at the very least, not working with […]



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Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Industry · Innovation · Metrics · Online · Organization · technology · Tools · Traffic

Your content is not rotisserie chicken

October 21st, 2008 · 3 Comments

Recently, I’ve found myself thinking a lot about Ron Popeil. An American inventor, Popeil is responsible for such gadgets as the Chop-O-Matic, the Veg-O-Matic, Hair in a Can Spray and the Showtime Rotisserie Oven which he hocked on many late night infomercials. It was this last product that has been on my mind much of […]



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Tags: Analytics · Best Practices · Editor on the verge · Editor on the Verge · Industry · Metrics · Traffic

Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of […]



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Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Metrics · technology · Tools · Traffic