I spent part of my Sunday morning visiting dozens of newspaper websites and by the time I was done I found myself wanting to scream. WAKE UP! LOOK AT WHAT YOU ARE DOING!
Too many of the sites I visited looked as if they’re frozen in time or, at the very least, not working with any [...]
Entries Tagged as 'Best Practices'
Is it too late for an intervention?
November 23rd, 2008 · 7 Comments
Tags: Audience Development · Best Practices · Industry · Innovation · Metrics · Online · Organization · Tools · Traffic · technology
Your content is not rotisserie chicken
October 21st, 2008 · 3 Comments
Recently, I’ve found myself thinking a lot about Ron Popeil. An American inventor, Popeil is responsible for such gadgets as the Chop-O-Matic, the Veg-O-Matic, Hair in a Can Spray and the Showtime Rotisserie Oven which he hocked on many late night infomercials. It was this last product that has been on my mind much of [...]
Tags: Analytics · Best Practices · Industry · Metrics · Traffic
Bad online practices from the New York Times
March 11th, 2008 · 5 Comments
OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me).
On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of the [...]
Tags: Audience Development · Best Practices · Metrics · Tools · Traffic · technology
In the name of efficiency, think first
March 5th, 2008 · 1 Comment
I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation.
As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what seems [...]
Tags: Best Practices · Editors · Industry · Innovation · Organization · Tools · technology
Same old content doesn’t cut it for online readers
March 3rd, 2008 · 5 Comments
Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers [...]
Tags: Audience Development · Best Practices · Design · Industry · Online · Tools · Traffic




