editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Best Practices'

Is it too late for an intervention?

November 23rd, 2008 · 7 Comments

I spent part of my Sunday morning visiting dozens of newspaper websites and by the time I was done I found myself wanting to scream. WAKE UP! LOOK AT WHAT YOU ARE DOING!
Too many of the sites I visited looked as if they’re frozen in time or, at the very least, not working with any [...]

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Tags: Audience Development · Best Practices · Industry · Innovation · Metrics · Online · Organization · Tools · Traffic · technology

Your content is not rotisserie chicken

October 21st, 2008 · 3 Comments

Recently, I’ve found myself thinking a lot about Ron Popeil. An American inventor, Popeil is responsible for such gadgets as the Chop-O-Matic, the Veg-O-Matic, Hair in a Can Spray and the Showtime Rotisserie Oven which he hocked on many late night infomercials. It was this last product that has been on my mind much of [...]

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Tags: Analytics · Best Practices · Industry · Metrics · Traffic

Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me).
On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of the [...]

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Tags: Audience Development · Best Practices · Metrics · Tools · Traffic · technology

In the name of efficiency, think first

March 5th, 2008 · 1 Comment

I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation.
As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what seems [...]

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Tags: Best Practices · Editors · Industry · Innovation · Organization · Tools · technology

Same old content doesn’t cut it for online readers

March 3rd, 2008 · 5 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers [...]

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Tags: Audience Development · Best Practices · Design · Industry · Online · Tools · Traffic