OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me).
On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of the […]
Entries Tagged as 'Best Practices'
Bad online practices from the New York Times
March 11th, 2008 · 5 Comments
Tags: Audience Development · Best Practices · Metrics · Tools · Traffic · technology
In the name of efficiency, think first
March 5th, 2008 · 1 Comment
I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation.
As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what seems […]
Tags: Best Practices · Editors · Industry · Innovation · Organization · Tools · technology
Same old content doesn’t cut it for online readers
March 3rd, 2008 · 5 Comments
Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]
Tags: Audience Development · Best Practices · Design · Industry · Online · Tools · Traffic
Complaining is easy; Doing something, not so much
March 2nd, 2008 · 1 Comment
I have a question for the “underpaid, overworked, frustrated, pissed off and ignored media professionals” who are “publicly and anonymously” venting their anger on angryjournalist.com. I would like to know what each of you are doing in your own newsroom or news organization to change…anything? What effort(s) are you making to help improve the conditions […]
Tags: Best Practices · Industry · Leadership · Organization
Too much clutter can ruin your site
February 22nd, 2008 · 3 Comments
When was the last time that you went through your closet? Is there a chance you still have a Members Only jacket or a pair of parachute pants? Over the years have you added new pieces to your wardrobe without getting rid of the old? Are you at a point where you just don’t know […]
Tags: Audience Development · Best Practices · Content · Design · Industry · Online




