editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Audience Development'

Do you publish in 3-D?

November 16th, 2007 · No Comments

I find one-dimensional articles disappointing; they cause newspapers to miss out on important opportunities to engage readers, to educate them and to keep them coming back for more. One-dimensional articles reek of laziness and, I would argue, can be the sign of an insecure newsroom. One-dimensional articles do not provide related links, do not include […]



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Tags: Audience Development · Best Practices · Online

Is CNN running out of material?

November 14th, 2007 · 2 Comments

When I work from home, I have a tendency to leave CNN on the TV as background noise. Why I don’t just listen to music, I don’t know. While there are many things about CNN that irk me, the one that frustrates me the most is the repetition. Try it some time and you’ll see […]



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Tags: Audience Development · Best Practices · Local Newspapers

Editors: Let your video go

November 12th, 2007 · 2 Comments

I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a bygone era. […]



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Tags: Audience Development · Branding · Video

Brand that YouTube page

November 6th, 2007 · 3 Comments

For some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers. Creating an account is free and easy, but don’t stop there. Before you […]



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Tags: Audience Development · Branding · YouTube