editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Audience Development'

A hire every newspaper should make

December 8th, 2007 · 1 Comment

I think it is great that the Knight Foundation has decided to create a position for an “Online Community Manager.” On both their website and via a YouTube video, they sum the position up as: “Do you live and breathe the blogosphere and practically live on the Net? Do you have a track record of […]



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Tags: Audience Development · Industry · Online

Your identity and your videos

December 5th, 2007 · No Comments

You’ll have to forgive me if today’s post is a bit on the short side. We’ve got our Online Directors in for a conference this week and I’ve been focusing on analyzing the impact of social network content distribution and developing content plans for some other products. But with the time I have, I thought […]



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Tags: Audience Development · Best Practices · Video · YouTube

Get free help with video distribution

December 4th, 2007 · No Comments

Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses. As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the […]



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Tags: Audience Development · Branding · Traffic · Video · YouTube

Do you Digg it?

November 28th, 2007 · No Comments

Those who know me, know that I’m a fan of Digg. While my active participation on this “community-based popularity website” varies from week to week, I nevertheless encourage those I know to use it. For me, Digg is a quick-reference search engine. It is the place I turn when I want to see if, say […]



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Tags: Audience Development · Branding · Innovation · Online