editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Audience Development'

Newsletters – your secret to developing sources

January 13th, 2008 · 6 Comments

OK, so enough talking about ways to save the newspaper industry or the local newspaper. How about spending some time on something way more important, like how to save and advance your own reporting career? Well I’ve got an idea that will impress your editors, make your colleagues jealous and even make your job easier. […]



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Tags: Audience Development · Beat Development · Best Practices · Branding · Innovation · Reporting

Keep them coming back for more – UPDATED

January 11th, 2008 · 5 Comments

Primaries and caucuses can be a traffic boon for newspaper websites. The days leading up to Election Day, the day of and even the days immediately thereafter can bring thousands and thousands of new unique visitors and possibly tens of thousands additional page views (and many, many, many more for larger papers). While most newsrooms […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Industry · Innovation · Online

A second life for online content

January 10th, 2008 · 2 Comments

Is it a bad thing if the New York Times is repurposing blog content for print? On Wednesday, New York Observer Leon Neyfakh, reported in his “Off the Record” column that the Times was planning on printing portions of the “City Room” blog in the daily newspaper. “While items from City Room are regularly repackaged […]



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Tags: Audience Development · Blogging · Branding · Industry · Innovation · Online

How well do you know your readers?

December 11th, 2007 · 1 Comment

Am I really a hypocrite? A colleague recently asked me why I schedule my blog post to be published at 6 a.m. He pointed out that it was decidedly old-school to write something and then let it sit around. Didn’t I see a problem in giving lectures to online editors about the immediacy of the […]



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Tags: Audience Development · Best Practices · Online