editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Audience Development'

Experimentation is the path to online success

January 27th, 2008 · 11 Comments

One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep […]



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Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic

A different way of approaching meeting coverage – UPDATED

January 20th, 2008 · 4 Comments

Are there any newspaper reporters using Twitter to cover council meetings? I know that we’ve seen examples of sporting events being covered via Twitter, but I don’t recall anyone saying that they are using it to report on municipal types of events. I’m sure there are those of you who are already shaking your heads […]



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Tags: Audience Development · Beat Development · Blogging · Innovation · Mobile · Online · Reporting · Traffic · Twitter

Drive your own career via the Internet

January 16th, 2008 · 2 Comments

Who do you share your work with? I can recall working the city desk on the weekend and watching reporters sitting with a stack of newspapers cutting out their stories to send to sources, family and, of course, save for themselves. While I’m sure that this exercise still occurs at newspapers throughout the world, my […]



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Tags: Audience Development · Beat Development · Branding · Online · Reporting

Do people “flip” over your business cards?

January 14th, 2008 · 1 Comment

Continuing the theme I began yesterday, I’m going to focus on another way for you to not only keep, but advance your reporting career. This is one of those ideas that I truly believe newspaper companies should be already doing as a matter of course. But since many are not, I encourage you to do […]



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Tags: Audience Development · Beat Development · Branding · Carnival of Journalism · Innovation · Reporting