editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Audience Development'

What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic

Don’t just go for the data home run

January 31st, 2008 · No Comments

I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded […]



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Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic

Strengthen the blogging community in your area

January 29th, 2008 · 2 Comments

In his blog The Exploding Newsroom, John Hassell poses the fascinating question — just how do newspapers build relationships with local bloggers? I’ll admit that I started thinking about writing this piece after just reading the beginning of his post. While he offers “one simple way to start: Make the local blogosphere a beat,” I […]



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Tags: Audience Development · Blogging · Innovation · Online · Tools · Training

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]



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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic