editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Audience Development'

Does your newspaper hide from its readers?

February 16th, 2008 · 3 Comments

I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with […]



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Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic

Online story presentation: Give me a break

February 12th, 2008 · 4 Comments

Too many newspaper websites are simply online recreations of their printed products. These sites do little to take advantage of the opportunities being online provide. And worse, what bad habits they have in print, they replicate online. Case in point — long stories. It is well known that “lack of time” is one of the […]



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Tags: Audience Development · Best Practices · Industry · Innovation · Online · Reporting · Traffic

How the newspaper industry squandered the writer’s strike

February 11th, 2008 · 3 Comments

I wonder if, during the height of the writer’s strike, newspapers missed out on an opportunity to reintroduce their printed products and/or websites to readers looking for alternatives to reruns and Reality TV? It just seems to me that, as more people were turning to their computers and/or picking up books, newspapers could have used […]



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Tags: Audience Development · Industry · MySpace · Online · Traffic · Video · YouTube

Remember it’s not over until November 3

February 8th, 2008 · 1 Comment

If you think that surviving your state’s primary or caucus now means you can chill, I would urge you to think again. While covering the political machinations leading up to the party conventions or Nov. 3 might not be glamorous or exciting, to your readers it’s just as important. For many newspapers, covering the caucus […]



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Tags: Annual Events · Audience Development · Best Practices · Elections · Innovation · Online · Reporting · Tools · Twitter