Do you know who is talking about you?
Newspaper reporters are used to readers writing letters to the editor complaining about or complementing their work. They know that their names can be raised at governmental meetings and even in other publications. But are they equally aware that their names may appear in online forums, chat rooms [...]
Entries Tagged as 'Audience Development'
Reporters should pay attention to their online reputation
February 19th, 2008 · 2 Comments
Tags: Audience Development · Beat Development · Online · Reporting
Redesign faux pas can turn off readers
February 18th, 2008 · 1 Comment
One of my former newspapers, a Gannett owned publication in Cherry Hill, NJ, recently unveiled it’s redesign. While it appears very similar to the Pluck-based redesigns released by other Gannett newspapers, I’m finding something a bit distracting.
Maybe it’s me, what I can’t get past is all the “Summary text. Summary text. Summary text” and “This [...]
Tags: Audience Development · Best Practices · Design · Online
Do page numbers matter online?
February 17th, 2008 · No Comments
While working on a previous post I came across a feature that made me say “huh, that’s neat.”
Long ago I stopped, for the most part, reading newspapers in print. It was a combination of my schedule and my focus that drove me online. But one of the aspects that I missed from print was not [...]
Tags: Audience Development · Best Practices · Carnival of Journalism · Online
Does your newspaper hide from its readers?
February 16th, 2008 · 3 Comments
I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with [...]
Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic
Online story presentation: Give me a break
February 12th, 2008 · 4 Comments
Too many newspaper websites are simply online recreations of their printed products. These sites do little to take advantage of the opportunities being online provide. And worse, what bad habits they have in print, they replicate online.
Case in point — long stories.
It is well known that “lack of time” is one of the main, if [...]
Tags: Audience Development · Best Practices · Industry · Innovation · Online · Reporting · Traffic




