editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries Tagged as 'Audience Development'

Is it too late for an intervention?

November 23rd, 2008 · 7 Comments

I spent part of my Sunday morning visiting dozens of newspaper websites and by the time I was done I found myself wanting to scream. WAKE UP! LOOK AT WHAT YOU ARE DOING! Too many of the sites I visited looked as if they’re frozen in time or, at the very least, not working with [...]

[Read more →]

Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Industry · Innovation · Metrics · Online · Organization · technology · Tools · Traffic

Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of [...]

[Read more →]

Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Metrics · technology · Tools · Traffic

Don’t let your lack of time hurt your readers

March 4th, 2008 · 4 Comments

A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management [...]

[Read more →]

Tags: Audience Development · Design · Editor on the verge · Editor on the Verge · Innovation · Metrics · Online · technology · Tools · Traffic

Same old content doesn’t cut it for online readers

March 3rd, 2008 · 6 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers [...]

[Read more →]

Tags: Audience Development · Best Practices · Design · Editor on the verge · Editor on the Verge · Industry · Online · Tools · Traffic