editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries Tagged as 'Audience Development'

Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me).
On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of the […]

[Read more →]

Tags: Audience Development · Best Practices · Metrics · Tools · Traffic · technology

Don’t let your lack of time hurt your readers

March 4th, 2008 · 3 Comments

A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management […]

[Read more →]

Tags: Audience Development · Design · Innovation · Metrics · Online · Tools · Traffic · technology

Same old content doesn’t cut it for online readers

March 3rd, 2008 · 5 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]

[Read more →]

Tags: Audience Development · Best Practices · Design · Industry · Online · Tools · Traffic

Too much clutter can ruin your site

February 22nd, 2008 · 3 Comments

When was the last time that you went through your closet? Is there a chance you still have a Members Only jacket or a pair of parachute pants? Over the years have you added new pieces to your wardrobe without getting rid of the old? Are you at a point where you just don’t know […]

[Read more →]

Tags: Audience Development · Best Practices · Content · Design · Industry · Online

Reporters should pay attention to their online reputation

February 19th, 2008 · 2 Comments

Do you know who is talking about you?
Newspaper reporters are used to readers writing letters to the editor complaining about or complementing their work. They know that their names can be raised at governmental meetings and even in other publications. But are they equally aware that their names may appear in online forums, chat rooms […]

[Read more →]

Tags: Audience Development · Beat Development · Online · Reporting