editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Annual Events'

Black Friday opportunities

November 23rd, 2007 · No Comments

I had a reporter who, years ago, got in line at 4 a.m. on Black Friday to be able to tell our readers what it felt like to among the hundreds of shoppers who had lined up hours in advance of a store opening. While we lacked the video and audio tools available in most […]



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Tags: Annual Events · Innovation · Local Newspapers · Video

Helped needed throughout the year

November 22nd, 2007 · No Comments

Despite what your local news station and newspaper might lead you to believe, poverty and hunger are issues year round and not just during Thanksgiving and Christmas. Your local food pantry appreciates your help now, but even more importantly, during the rest of the year when they’re not the center of attention. And community non-profits […]



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Tags: Annual Events · Local Newspapers

Building a better annual package

November 11th, 2007 · No Comments

Veterans Day is an annual event, which means that in newsrooms throughout the country, editors planned (hopefully well in advance) their coverage for today and for Monday. Meetings were held with editors, reporters, designers and photographers to discuss what could be done for this year that differs from previous years. As you’ll see from just […]



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Tags: Annual Events · Best Practices