editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Advertising'

My Interview at Digiday DPAC

July 24th, 2011 · No Comments

After speaking on the “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?”  panel at the Digital Publishing and Advertising Conference in New York City, I was interviewed by the folks from Scribemedia.org and no, my use of “monetization” is not intended for a drinking game…



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Tags: Advertising · Editor on the verge · Editor on the Verge · Local Newspapers · Online · Philly.com · revenue · technology

How Do You Make Money?

January 3rd, 2010 · No Comments

All too often when I ask a colleague at another media company what their monetization strategy is (in general or regarding a specific product) the response I’m given is akin to “that’s not my station.” To me, that answer epitomizes the problems we’re seeing at too many media companies – too many people passing the […]



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Tags: Advertising · Content · Editor on the verge · Editor on the Verge · Organization · revenue

When it comes to online staffing newspapers should play to win

December 24th, 2007 · 4 Comments

Although most newspaper companies appear set on a path that now includes significant emphasis on developing online products, just how they accomplish that varies from company to company. While some newspapers are seeking out partnerships, albeit even bad ones, others are going at it alone, building their staffs and charting their own courses. All these […]



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Tags: Advertising · Industry · Innovation · Online

Dear Santa, from your favorite newsroom

December 21st, 2007 · No Comments

Dear Santa – As folks whose lives are shaped by deadlines, we are sorry we are writing to you so close to yours. We know that, by now, you have received most of your requests, but Santa our newsroom has been really, really busy — producing evergreen copy and the pages that will fill our […]



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Tags: Advertising · Industry · Local Newspapers