editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries Tagged as 'Advertising'

When it comes to online staffing newspapers should play to win

December 24th, 2007 · 4 Comments

Although most newspaper companies appear set on a path that now includes significant emphasis on developing online products, just how they accomplish that varies from company to company. While some newspapers are seeking out partnerships, albeit even bad ones, others are going at it alone, building their staffs and charting their own courses.
All these companies […]

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Tags: Advertising · Industry · Innovation · Online

Dear Santa, from your favorite newsroom

December 21st, 2007 · No Comments

Dear Santa -
As folks whose lives are shaped by deadlines, we are sorry we are writing to you so close to yours. We know that, by now, you have received most of your requests, but Santa our newsroom has been really, really busy — producing evergreen copy and the pages that will fill our holiday […]

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Tags: Advertising · Industry · Local Newspapers

Why the “A” section leaves me feeling empty

December 17th, 2007 · 4 Comments

Like many people, I read my local newspapers for the local news. Between the Internet and the 24-hour news networks, I think many of us like to give the limited amount of time that we have to read the newspaper to local stories.
Now if you’re a newspaper editor or publisher, none of that is likely […]

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Tags: Advertising · Best Practices · Industry · Local Newspapers · Online